Wednesday Jan 15, 2014 by Dennis Keohane - Senior Writer, VentureFizz
Shuttersong, the app that allows users to embed music and sound into a playable JPEG image, announced an additional $500,000 investment in its Seed Round. Gil Anderson, a former partner at Accenture, added the investment to the round which brings Shuttersong's total seed funding to $2.2M. Anderson will also join Shuttersong’s Board of Directors.
The funds will be used to support the commercial expansion of the platform and for the development of new eCommerce initiatives. Shuttersong hopes that its Seed Round can help the company deploy its patent-pending image embedding technology for use by brands and digital marketing agencies on social marketing campaigns - for greater engagement as well well as user-generated content.
On his reasons for backing the company, Anderson said, “Shuttersong fills a void in the current marketer’s toolbox.
“Image and video-sharing have sky rocketed in the last year," he added. "Shuttersong’s streamlined technology gives marketers a totally novel way to create, promote and share their content. Its potential is tremendous and I am thrilled to be joining the team at this exciting time in the company.”
William Agush, Shuttersong's CEO explained, “This investment is an important step forward for Shuttersong as we continue to build out the app’s capabilities and evolve our commercial partnerships.”
“We’re excited about how brands are beginning to engage with our technology to enhance their content offerings and bolster e-commerce. Stay tuned for more news on this front soon.”