Mike Arsenault enjoyed working at Grasshopper, especially his time in the company’s “Grasshopper Labs”. However, he had an idea and an urge to take a shot at entrepreneurship. So he started out on his own, and, although the road hasn’t been smooth, Arsenault’s Rejoiner is starting to generate some buzz.
Arsenault, a Bentley graduate, worked at Newton’s Continuum and spent some time at RISDI before reaching out to Grasshopper, looking for a chance to join a company that was, as he said, “was on a meteoric rise.”
He joined Grasshopper in a product management role and oversaw the company’s engineering and design teams before getting the chance to work in Grasshopper Labs. The Labs department was in charge of developing new SaaS products that could be sold to the base of Grasshopper customers. Some of the products they ended up creating include Chargify, Spreadable, PopSurvey, and Grasshopper’s iPhone app.
It was after working on some of the successful Labs projects that Arsenault decided to take a shot on his own startup idea. He, and Grasshopper guys Nick Johnson and Chris Buchino, started working on what eventually became Rejoiner as a side project. “We started messing around with different technologies,” Arsenault said, “We wanted to see what it was like working with each other, but also we wanted to see if we could come up with something that might be viable.”
As he explained, “We built the tech for Rejoiner based on a problem we had at Grasshopper, the huge abandonment issue.”
What does Rejoiner do exactly? Pretty simply, the company is striving to create reengagement with customers who end up abandoning e-commerce 'shopping cart' transactions.
The team believed that this was not only a vital e-commerce problem that needed a solution, but one that they could solve. Currently, there are signs that they were right, and over a hundred online retailers believe in Rejoiner's reengagement process as well.
That's not to say that the ride has been smooth. They missed out on being finalists at both TechStars and Y-Combinator and have had a shakeup with the founding team. However, Rejoiner has a ton of believers. For one, former customer Eddie Lichstein saw so much opportunity with the product that he joined on as a co-founder.
What makes Rejoiner different from competitors in the same sector? As Arsenault said, “We are a bootstrapped SaaS application. We stack up customers one by one and we offer them service that other products can’t match.”
He added, “We want to make that first experience [with Rejoiner] awesome.”
As a bootstrapped company that is profitable every month, as Arsenault told me, Rejoiner may be following in the footsteps of some of the great e-commerce products to come out of Boston recently. With Arsenault at the helm and a laser-focus on service, who knows, they may even surprise some folks along the way.
Dennis Keohane is a staff writer for VentureFizz. You can follow Dennis on Twitter (@DBKeohane) by clicking here.