Tuesday Feb 26, 2013 by Dennis Keohane - Contributor, VentureFizz
Deja vu was the order of the evening for WebInno 37 at the Royal Sonesta in Cambridge last night. For one, I was back in the very room of one of my most tragic adventures, my senior prom. Secondly, the crew from Timbre showed up once again to dazzle the crowd of VC’s, entrepreneurs, and other members of the Boston tech/innovation community.
The live music discovery app has continued to win new converts each time that Intrepid Pursuit’s Mark Kasdorf explains the app’s capabilities and shows off the simple black and white design. Even Time Magazine recently lauded the “classy” and “delightful” user experience of Timbre.
Ditto, founded by MIT Media Lab alum David Rose, creates engagement out of shared Facebook pictures. In so doing, they have added another route for advertising to become immersed within the giant social media site. As a service, Ditto can influence what people are interested in, which any marketer would love to have access to.
Max Faingezicht and Adam Blake presented ThriveHive, an online marketing platform geared toward customizing the marketing plans of small businesses. Although some of the best marketing tools have been financially inaccessible to small businesses, ThriveHive has developed a program that guides small business owners through various customized marketing tactics. The company’s goal is to completely change the landscape of marketing for small business owners.
Among the other startups presenting their products were: ChatterMob, a survey website where earned “coins” can then be transferred for an array of prizes; Good-Benefits a site for running better corporate giving programs; Junkdrawer, an app that keeps track of and organizes information for all of the products you have purchased; Kuratur, which allows for the publication of web magazines in minutes; Nyopoly, a website that allows you to bid on various fashion accessories; and TradeGrouper, a way to buy, sell, or share with people you trust.
Lastly, Splitzee an app for splitting money among a group, earned a bit of buzz out of the demo room. The app allows for a number of people to pay into a common fund for purchases and gifts, such as those for a teacher or coach, in addition to various fundraising efforts.