Yesterday, Bullhorn, a SaaS CRM solution for service-based industries, celebrated the grand opening of its sleek new global headquarters at 100 Summer Street. The move, which relocated Bullhorn from Fort Point - the company's home for more than a decade - to Downtown Crossing, wrapped yesterday morning. It officially concluded with a ribbon cutting by CEO Art Papas and employee celebration.
While Bullhorn was one of the first companies to launch and grow in what's now been dubbed the "Innovation District," it no longer reflected the company's brand and identity.
"This is more fitting of our brand," said Gordon Burnes, CMO at Bullhorn. "The old space was, well, old. The building was cobbled together, spaces were disconnected.
"The vibe is really great here. This space gives us more agility," he added, referencing the new office's open concept layout.
Papas puts it simply: "The brick and beam [of Fort Point] doesn't fit our brand experience anymore."
Elevating the Bullhorn brand
If Bullhorn's goal was to uplevel the brand, it's new digs hit the nail on the head. The office is decidedly modern, with sleek concrete floors and trendy iron fixtures throughought. Bold blue up-lighting welcomes visitors as they exit the elevator. The lobby features Bullhorn's mission statement boldly displayed on one wall. A gallery of customer testimonies are splashed across another.
The first floor has a fully stocked kitchen, complete with a cereal bar at one end and Bullhorn's cultural values colorfully displayed on a glass wall at the other. When employees need to unwind, they can head to the in-office gym. Or they can rock out in the company's Jam Room - inspired by Papas' love for music - complete with multiple acoustic and electric guitars, a drum set, and more.
The new headquarters certainly seem fitting for the goals Bullhorn aims to achieve in the near-term. Today, it has 600 employees across offices in Boston, St. Louis, Vancouver, London, and Sydney. It plans to make an additional 100 Boston-based hires this year to work alongside the existing 250 employees currently in the Hub. Long-term, Papas predicts to hit up to 1K employees, 10K customers, and 100K users while at the Summer Street headquarters.
Betting on Boston tech
The move to Downtown Crossing (or "Innovation Crossing", a term Papas says he didn't coin but uses in a blog post) falls on the heels of several other leading tech companies relocating to the area. Rapid7 is located just a few floors away, and Continuum recently opened the doors to its new space down the street.
"Boston is on the precipice of explosive growth," predicts Papas. "All the innovation is happening here. It's exciting for Boston. We're going to be filled with tech companies in the next decade," he added, mentioning that he expects tech companies to overtake financial firms in Downtown Crossing and the Financial District.