News You May Have Missed This Week From uTest, SpringPad, InsightSquared, Extreme Website Makeover, and Artfact/Invaluable

Friday Nov 22, 2013 by Dennis Keohane - Staff Writer, VentureFizz

There were a ton of great events this week in the Boston tech scene and a lot of stories that may have been a bit under the radar. Here is some of the more interesting news from this week:


InsightSquared unveiled "InsightSquared 3.0" with more comprehensive business analytics tools at Dreamforce in San Francisco this week. The company provides "Salesforce Analytics" for small and midsize companies and has added three-hundred "best practices" reports and other product improvements "designed to drive effective sales performance management." The press release of the new release also stated that customers who connect with the company at the Dreamforce conference will, "for the first time in the history of the business intelligence industry...have the ability to get sales reports implemented in under one hour."

The full press release is here.


A lot of the folks I spoke with from SpringPad this week were very excited about the launch of their new customized notebooks feature.  

The new product will help with an easy way to organize, plan, and manage "life's projects." SpringPad's personal organizer app currently helps 5 million users organize and get things done. They announced the notebook templates, which combine Springpad’s world-class organizer with the approach and knowledge of industry experts, to help people plan and organize everyday tasks and projects. 

Here is the entire press release.

The Magical Moon Foundation Wins Website Makeover

The Magical Moon Foundation, a local non-profit organization that runs a summer camp for kids with cancer, is to receive a free website as part of the fifth annual Extreme Website Makeover.  Each year since 2009, Metropolis Creative, a Boston-area website design firm, has rewarded one company or organization with a free Website Makeover. This year, the company partnered with Boston Region Entrepreneurship Week (BREW Boston) and co-hosted the 2013 BREW kickoff event, announcing the winner of the free website. 

A release announcing the exciting news added, "The Magical Moon Foundation will receive a complete design refresh of their website; a fully coded content-managed website with responsive layouts for tablets and mobile devices; social media community designs (e.g. Twitter, Facebook and YouTube); and search optimization (SEO) for the new site."

More on the Website Makeover here. 


uTest (soon to be Applause) has partnered with BlazeMeter, the "Apache JMeter"-compatible load testing platform for developers. The new partnership provide "unprecedented expertise and ease in executing, monitoring and interpreting  performance tests using the popular open source testing framework, Apache JMeter."

As the press release announcing the news stated, "BlazeMeter gains access to uTest’s global community of performance engineers, making it even easier to adopt agile performance testing into any dev lifecycle. While uTest gains access to BlazeMeter’s Apache JMeter-compatible performance testing infrastructure, which provides the scalability for companies to execute load tests on-demand."

More info here.

Artfact Becomes Invaluable

Artfact, the online live auction marketplace, rebranded this week as Invaluable. Part of the rebranding includes an enhanced online experience and a new set of features for users to more easily find items they want to bid on, which, as a press release states, will result "in increased exposure to thousands of upcoming sales by Invaluable’s auction house partners."

In addition to the re-branding, Invaluable launched a new homepage with "features designed to encourage increased online bidding."

More on news on Artfact/Invaluable here.

Dennis Keohane is a staff writer for VentureFizz. You can follow Dennis on Twitter (@DBKeohane) by clicking here.

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