As a new weekly/bi-weekly Friday feature, we are going to take a look at some of the local marketing/recruiting videos that some local companies may have hoped would remain “lost” forever. Not only do the films capture a window of time before the companies scaled, they open a curtain to examine how many company's characteristic cultures evolved.
Using YouTube to publish content and improve Search Engine Optimization has been a key marketing technique since videos first started going “viral” on the content publishing hub. The benefits of creating and sharing videos on YouTube became even more obvious when Google swooped in and acquired the site in 2006.
HubSpot, for example, not only has a ton of varied content published on YouTube, but also has many ebooks, guides, and tutorials on the benefits of video for SEO. HubSpot is also one of the local companies that is constantly churning out creative, often-humorous content aimed at achieving high viewing numbers and shareability, the recipe for going viral.
Always at the bleeding edge of pop cultural references, HubSpot is the Boston equivalent of Imagine Entertainment fo recent YouTube video productions. Among the best of HubSpot's was the parody of Psy's Gangnam Style featuring just about everyone who worked at HubSpot at the time.
However, the Gangnam Style video never would have existed if it weren't for one of HubSpot's first forrays into the music video genre, the "You Outta Know Inbound Marketing" film from 2009:
DeLorean Ranking(Time Machine Status): Slight
The HubSpot video features some "old school" references including a printout of the Twitter 'Fail Whale'. However, the pièce de résistance is the inclusion of Rock Band and Guitar Hero guitars in some of the best air guitaring performances seen since Jack Black's epic School of Rock. Rock Band and Guitar Hero both serve as reminders of how fickle and short-lived the entire tech/innovation industry can be. Both were almost ubiquitous at offices and apartments four years ago. You couldn't go to a party without a session breaking out where someone wailed the guitar solos from Social D's "Story of My Life". Today, you'd be hard pressed to even find either Guitar Hero or Rock Band at a store, nevermind set up in someone's living room.
Creative Awesomeness: Got One Hand in My Pocket and the Other's Giving a High Five
Kudos to the folks over at HubSpot not only for the high quality lip-synching, but also actually writing and recording a pretty catchy tune. Based off of Alanis Morrisette's "classic" on relationship strife, "You Outta Know", the HubSpot parody doesn't miss a beat or jam a word with too many syllables in the wrong place. Well done.
The head-banging guitar solos have already been referenced, and Mike Volpe's acting in the opening scene, well not Razzy worthy, leaves something to be desired.
However, Rebecca Corliss is awesome in the video. Someone find out where she does Karaoke because I need to be there. Corliss, is an old school HubSpotter and currently an Inbound Marketing Manager. She is also a great a cappela performer. Her singing is great, but her "all-in" performance carries the video.
Culture Past/Present: HubSpot Orange Thumbs Way Up
One of the things that is such a draw for potential HubSpot employees is its professed awesome company culture. The video gives a snapshot of some of the great personalities at the company. Additionally, bonus points for the Rock Band gear. In many interviews and discussions, the fact that Brian Halligan had a habit of jamming on his video-game guitar was often brought up. Which ax was Halligan's I wonder?
***We have a ton of future videos tee'd up to break down, but if you have a favorite, or know of one that may be hard to find, don't be afraid to drop a tip (anonymous even) to email@example.com.***
Dennis Keohane is a staff writer for VentureFizz. You can follow Dennis on Twitter (@DBKeohane) by clicking here.