Nanigans Drives 1 Billion Conversion Events on Facebook; Hires HubSpot Alum as SVP of Marketing

Tuesday Feb 26, 2013 by Keith Cline - Founder, VentureFizz

The AdTech sector in Boston continues to thrive with many companies like DataXu and Fiksu seeing incredible growth.  Nanigans is another company that is leading the charge.

Nanigans was co-founded by serial entrepreneur, Ric Calvillo, in 2010.  They were one of the first partners to have access to the Facebook advertising API and since then, they have been growing aggressively with over 90 employees and offices in Boston, New York, San Francisco, and London.

Today, the company is announcing a major milestone.  Advertisers have driven more than 1 billion conversion events through their Ad Engine™ platform.  To give you a sense around the scale at which the Nanigans’ platform operates, they deliver over 2 billion Facebook ad impressions every day that drive over 2 million daily conversion events.  That's like serving an ad to every single person in North America, South America, Australia, all of Europe, and half of Africa on a dailly basis!

As part of today’s press release, Ric Calvillo, CEO of Nanigans, shared more details on the accomplishment.  “We’re proud to have reached this milestone, as it speaks to the true value advertisers are achieving by leveraging our ROI-based advertising platform.  In 2012 we solidified our position as the market leader in performance advertising on Facebook for the retail and gaming sectors, and we look forward to continuing to build advertising technology that serves these and other performance-driven sectors on desktop and mobile.”

2012 was a banner year for Nanigans as the company grew their revenue by 150% and they doubled their customer base, along with tripling the amount of ad spend that they manage through their platform.

Another important event that occurred last year for Nanigans was being selected by Facebook as a Strategic Preferred Marketing Developer and they were recently featured by Facebook in their Performance Marketing Webinar.

Nanigans raised a $3M Series A round of funding from Avalon Ventures in August of 2011 and Rich Levandov joined their Board of Directors.  Rich was an earlier investor in Zynga and Tacoda (acquired by AOL).

Nanigans has also been focusing on building out their leadership team.  They recently brought on board Dan Slagen as their SVP of Marketing.  Dan was previously the Head of Global Marketing Relations at HubSpot in Cambridge.  Last August, Nanigans added Marc Grabowski as their COO.  Marc was previously Yahoo!’s VP Media Sales, North America.

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