The AdTech sector in Boston continues to thrive with many
companies like DataXu and Fiksu seeing incredible growth. Nanigans
is another company that is leading the charge.
Nanigans was co-founded by serial entrepreneur, Ric Calvillo,
in 2010. They were one of the first
partners to have access to the Facebook advertising API and since then, they
have been growing aggressively with over 90 employees and offices in Boston,
New York, San Francisco, and London.
Today, the company is announcing a major milestone. Advertisers have driven more than 1 billion
conversion events through their Ad Engine™
platform. To give you a sense around the
scale at which the Nanigans’ platform operates, they deliver over 2 billion
Facebook ad impressions every day that drive over 2 million daily conversion
events. That's like serving an ad to every single person in North America, South America, Australia, all of Europe, and half of Africa on a dailly basis!
As part of today’s press release, Ric Calvillo, CEO of
Nanigans, shared more details on the accomplishment. “We’re proud to have reached this milestone,
as it speaks to the true value advertisers are achieving by leveraging our
ROI-based advertising platform. In 2012
we solidified our position as the market leader in performance advertising on
Facebook for the retail and gaming sectors, and we look forward to continuing
to build advertising technology that serves these and other performance-driven
sectors on desktop and mobile.”
2012 was a banner year for Nanigans as the company grew
their revenue by 150% and they doubled their customer base, along with tripling
the amount of ad spend that they manage through their platform.
Another important event that occurred last year for Nanigans
was being selected by Facebook as a Strategic Preferred Marketing Developer and
they were recently featured by Facebook in their Performance
a $3M Series A round of funding from
Avalon Ventures in August of 2011 and Rich
Levandov joined their Board of Directors. Rich was an earlier investor in Zynga and
Tacoda (acquired by AOL).
Nanigans has also been focusing on building out their
leadership team. They recently brought
on board Dan Slagen
as their SVP of Marketing. Dan was
previously the Head of Global Marketing Relations at HubSpot in Cambridge. Last August, Nanigans added Marc Grabowski as
their COO. Marc was previously Yahoo!’s VP Media Sales, North America.