Wednesday Sep 26, 2012 by Susan Johnston - Contributor, VentureFizz
Today, NameMedia launches NameFind, a new tool that allows business owners and entrepreneurs to gather intelligence on potential domain names. NameMedia is a secondary domain marketplace with headquarters in Waltham, Mass. and offices in Portland, Ore. and the UK. The company has invested in a million premium domains of its own, which it buys and sells, and has a domain marketplace for people trying to sell their own domains.
Karen Dixon, NameMedia’s Director of Marketing, compares buying and selling digital real estate to physical real estate. “Waterfront property is more expensive than inland property, so more valuable domain names have a higher price,” says Dixon.
NameMedia has been in the business for twelve years, and according to Dixon, “identified an opportunity further up the funnel in the lifecycle of establishing a name of a business, to reach people as they’re starting to think of the name for their company.”
NameFind now allows users to check for trademarks or see if a potential business name is available on social media channels. They will also be able to see if a domain is available through a primary or secondary marketplace.
“Very often people go far down the road with the name without investigating if a name is available or if it’s been trademarked, so they add ‘inc.’ or put hyphens in the domain name to try to retrofit it,” says Dixon, adding that NameFind will allow anyone planning their online presence to choose a strong domain from the start.
Once a user has narrowed the options to a few favorites, he or she can use NameFind to send a link to colleagues for feedback on potential names. “Friends and colleagues can provide feedback by rating and providing comments on each name,” says Dixon.
NameMedia’s focus is on selling domains, so NameFind is a free tool to encourage domain purchases. Dixon says it also offers a new distribution channel for partners trying to sell their own domains. “Similar to how Zillow provides its users with analytics about real estate property, we’ll be adding more domain analytics tools each quarter,” she adds.