We are about a month away from one of the biggest tech and marketing events in Boston, and excitement is picking up for MITX's FutureM. Yesterday, FutureM unveiled some of the great speakers and sessions they have lined up for the annual conference taking place October 16th through 18th.
This year, FutureM will be focusing on the theme of "Innovation at Intersections," and they have brought in some keynote speakers and created some great panels that represent that idea.
Yesterday, FutureM announced that Amin Govil, the Head of the Advertising Arts Team for Google; Walmart's Director of Social Strategy Umang Shah; and HubSpot's CTO and Co-Founder, Dharmesh Shah, have been added to the line-up of keynote speakers that already includes some pretty impressive names. Previously, Linda Boff of GE, HBS's Anita Elberse, Kathleen Schaub of IDC's CMO Advisory Practice, and Fidelity's Jim Speros had been revealed as keynote speakers at FutureM.
Already announced session speakers for the event include Nancy Baym of the Social Media Collective at Microsoft Research New England, Ron Belanger of Salesforce Marketing Cloud, Jeff Bussgang of Flybridge, Ryan Bonifacino of Alex and Ani, and Turner Sports' Pete Scott, among a long list of others.
Whew! The MITX team has put together something for nearly everyone interested in marketing, technology, or both. Following the theme of "Innovation at Intersections," the panels and speakers will be focused in some way on how digital technology and media are "colliding with new industries and ideas to reshape the modern marketing landscape."
In a recent sit down with Debi Kleiman, the MITX President explained what makes FutureM so special.
“We think of FutureM as a national event that we want people from all over the country, from all over the world, to come to,” Kleiman said. “It is also meant to showcase why Boston is the hub of modern marketing, why here is uniquely the place where marketing and technology companies are thriving.”
“This is the best place to be [for marketing and innovation],” she added, “because there is just this unique blend of talent, ideas, and industry disruptive things that have happened here in Boston by companies like HubSpot, Constant Contact, Akamai, and DataXu.”
“These are the companies that are creating modern marketing as we know it, and they are all here.”
Kleiman continued, “Part of what FutureM is all about is to continue to showcase [Boston], but at the same time we have grown into this big national event.”
“Boston wants to be the host of this conversation about what the future of marketing is all about because we are the place where a lot of these ideas are taking root and becoming a reality.”
MITX and the Boston innovation ecosystem will be on center-stage at the Hynes Convention Center the third week of October, and all that makes this city so special and unique among technology-centered communities will be showcased for all to see.
For more info and tickets to FutureM, check here.
Dennis Keohane is a staff writer for VentureFizz. You can follow Dennis on Twitter (@DBKeohane) by clicking here.