HubSpot made an interesting Day-Before-Thanksgiving announcement this morning, revealing that it has hired Joe Chernov, former VP of Marketing at Kinvey, as its Vice President of Content.
Here is the full (pretty humorous) announcement:
"Today, HubSpot CMO Mike Volpe announced a major addition to the HubSpot lineup for 2014 in Joe Chernov, who will join HubSpot as vice president of content effective December 16th. Of the acquisition, Volpe noted: “Our objective every year is to field a championship team whose talent is matched with a style of play that is fun to watch and makes HubSpot fans happy: Joe delivers on each of those criteria. Joe has a reputation among his competitors and teammates alike for being the type of guy you want to go into battle with, along with a legendary beard that rivals other Boston greats likes Mike Napoli and Jonny Gomes.
Chernov’s signing comes just before baseball’s annual winter meetings in an extremely busy and talented year for free agents. Of his arrival at HubSpot, Chernov said “I’m proud to play for an organization like HubSpot. I was looking to join a team that wins championships and makes history, and the tradition and community HubSpot offers is simply unparalleled in that regard. Most importantly, I’m excited to give HubSpot fans what they want: content that is designed for the highlight reel, useful, relevant, and fun.
Though the terms of the agreement were not released, one thing is certain: Chernov will not have to trade in his signature beard to join the team, as the policy for other rival organizations dictates. Chernov’s agent, Jay Z, is not expected to be at his press conference today, much to the chagrin of HubSpot’s employees, fans, and followers. Now, HubSpot fans, it’s your turn to sound off: tweet us your thoughts on HubSpot’s latest acquisition and hot stove news using the hashtag #GETBEARD."
While the baseball/Hot Stove theme is pretty hilarious (as is the dig at the Yankees "No-Beards" policy), it's interesting to note HubSpot is continuing to hire at breakneck speed as it heads towards what everyone expects to be a 2014 IPO.