Blog

July 13, 2010
Fizzlosophy: What are 3 startup marketing strategies to build a buzz around your company and product?

Today, we have Siamak Taghaddos as our guest contributor on FizzlosophySiamak is the CEO &
Co-founder of the Grasshopper Group in
Needham, MA.

The topic for this week is: 

What are 3 startup marketing strategies to build a buzz around your company and product?

Here is his response:

1.  Target influencers, not customers

  • Do more with less: targeting 100 influencers can help you reach thousands of customers.
  • Research heavily: Finding influencers is not easy. Do your homework. Find out who the best people are to have talking about your brand.

2.  Be memorable

  • When you reach out to the influencers, make sure they’ll care enough to spread the word. When we FedEx’d chocolate covered grasshoppers, it was controversial. It created a “wow” response that in turn made them want to spread the word.
  • Be unique. If it’s been done before, then it’s not going to be worth talking about.

3.  Make it spreadable

  • Make it easy for influencers to talk about your campaign. As simple as sharing a link via Twitter, Facebook, or their blog.
  • If it takes too much effort, they won’t do it.