Couples who sweat together, stay together - or at least that’s the premise of MeetMeOutside (MMO), a Boston-based dating app bringing fit, adventurous singles together.
MMO co-founder Rob Hand combined his passions for entrepreneurship and the outdoors to create the app. MMO targets workout fanatics, outdoor enthusiasts, and people looking to find a connection based on more than the superficiality of other dating apps.
“I started as a business enthusiast interested in the outdoors, but I never really thought of making a career of it,” said Hand, who instructed fitness classes while working in sales. “I wanted to create a community for fitness lovers that shared my passion for the outdoors and a healthy lifestyle.”
After pitching a fitness community app to investors, Hand realized the exploding dating app market was a good place to start.
“The funny thing was, the dating app world wasn’t really facilitating any dating,” explained Hand. “People talked, but they rarely met in person. We recognized we could fill in the gap in the dating app market by targeting people who are passionate about health and wellness, and facilitate the actual dating aspect of it.”
With this concept in mind, Hand and his college friend and co-founder, Harry DiLeo, began to build the app’s foundation. Similar to other dating apps, users create an account by logging in through Facebook to automatically upload their photos, age, location, and gender. However, rather than creating humble-bragging bios with corny pickup lines, MMO users select their favorite fitness activities (like running or hiking) and create a bucket list. Hand hopes this type of profile will appeal to adventurers looking to connect on a deeper level, rather than superficial aspects that other dating apps match on.
For MeetMeOutside, seven is the magic number. Each user gets seven matches a day, with seven days to chat with their match before they expire. A limited batch of matches prohibits users from aimlessly swiping right and left, and the seven-day message period helps spark conversation sooner rather than later.
In case you were wondering, Hand is off the market. Ironically, he met his girlfriend at a bar.
“We bonded over how awkward the bar scene is,” Hand laughed. “Hopefully with MeetMeOutside, we can spare people the awkward coffee dates or going out for drinks and instead offer them fun activities based on their interests.”
MeetMeOutside’s user base is over 2,000 strong, and shows promising signs of future growth: building to the existing algorithm, adding new interest options, and creating trophies for completing activities will further expand the topics singles have to connect on.