CoachUp – Boston Born NBA Prospect Joins Athlete Advisors

Tuesday May 27, 2014 by Josh Boyle - Director of Community & Marketing, VentureFizz

From Cambridge to Israel to CEO of a budding startup. From Everett to Kentucky to budding NBA star.  Two different paths from two similar, and highly successful, basketball players - Jordan Fliegel and Nerlens Noel, respectively. 

Jordan Fliegel is the Founder & CEO of CoachUp, the nation’s leading private coaching company that is continuing its grow in many ways. Nerlens Noel, a member of the NBA’s Philadelphia 76ers, is now an ambassador and member of CoachUp’s new Athlete Advisory Council.

To launch this new council, Fliegel looked to someone with whom he had a key mutual connection, Nerlens Noel. Fliegel and Noel shared the same private coach here in Boston, which provided a natural connection between the CoachUp brand and it’s newest ambassador.

Just as we like to share founder stories on VentureFizz, we wanted to dig into Noel’s story and figure out how he became the inaugural member of the Athlete Advisory Council.

Noel was born in Malden, MA and split his High School years between Everett HS (Freshman & Sophomore) and Tilton School in New Hampshire. Noel would go on to play one season at the University of Kentucky and ultimately, he was drafted sixth overall in the 2013 NBA Draft just months after tearing his ACL in a game against the Florida Gators.

In launching this council, Fliegel wanted someone who was genuinely excited and believed in what CoachUp is doing; helping kids change the trajectory of their lives through sports.

Fliegel and Noel shared the same private coach, Mike Catapano, here in Boston, which provided an all-important natural connection between the CoachUp brand and it’s newest ambassador. During Noel’s rehab he had to rely heavily on personal, one-on-one coaching and training – the core element of CoachUp. Noel has come to realize even further the importance and value of one-on-one coaching as it helped him hone his skills to go along with his massive frame.

Speaking directly on the Ambassador / Brand connection Fliegel said "Nerlens emulates the CoachUp mission and is a perfect fit with our brand given our shared belief that hard work and private coaching can help athletes reach another level in sports and in life. Nerlens embodies what CoachUp is all about.”

Noel’s role on the advisory council will focus on supporting CoachUp’s mission, advise on their strategy, programs & products and participate in the company's marketing efforts. While he’s here during the offseason, he will be getting involved in several ways, including participating in training events. 

Fliegel and his team are not actively searching for new additions to the Athlete Council, but are very much open to those who share their belief and mission and whom are interested in helping CoachUp reach kids across the country.

Athlete partnehsips such as Noel’s as well as board member and Bruins great Cam Neely and CoachUp investor and former Red Sox player, Gabe Kapler, among others, will help maximize reach and provide valuable knowledge of the coaching landscape.

As CoachUp continues to grow and gain recognition among the elite athletes in the world (who wouldn’t be where they are without their coaches) don’t be surprised to see several more big name athletes hop on board to support their mission and promote personal coaching among our youth.

Josh Boyle is Director of Community & Marketing, VentureFizz.  You can follow him on Twitter: @jb_sid

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