CO Everywhere, formerly Block Avenue, announced that it has launched its hyper-local social media news feed app. The company, which is based out of PayPal’s downtown Start Tank incubator, released their location-based iPhone app in the App Store today.
The app allows users to draw a map around a specific area or neighborhood and then aggregates all of the real-time social media within the selected area. Additionally, CO Everywhere has added a few highlighted, ‘popular’ locations social media feeds including the Vatican, Fenway Park, the Guinness Brewery, and even the Playboy Mansion.
As Co-Founder and CEO Tony Longo said in the press release announcing the launch, “Hyper-local and mobile are two actively-evolving verticals [that] we are right in the middle of.” He added, “The way in which we are addressing local, particularly our use of and focus on mobile, is special. We feel very good about the product we are launching today and our roadmap for the future.”
Dan Adams, CO Everywhere’s other Co-Founder and CTO explained the challenges of creating the location-specific app, “Hyper-local is clearly a hard space and we understand that. There are a lot of successful companies having problems here, but what we think will make us different is a commitment to quality, and a relentless focus on creating a product that people really want.”
CO Everywhere focuses on creating a “relationship with a location” and allows users to see all the photographs, tweets, reviews, local deals, etc., of a user selected area or a pre-loaded destination.
The app is a great resource for travelers or tourists wanting a deeper, social media driven picture of a specific place. CO Everywhere’s greatest feature is the map drawing tool. With its hyper-local focus, the app allows for the novel experience of being able to choose the coverage area for a social media news feed.
However, I do have some concerns about privacy and the possible misuse of the app. While the map-drawing experience was unique, it felt a little odd to be scrolling through the Instagram pictures and tweets of random strangers who may live within (or visited) my neighborhood. While so many different apps are including location-enabled features, most mobile users probably don't even realize how much of their private lives may exposed with an app that has the capabilites of CO Everywhere.
Without a doubt, CO Everywhere’s new app is unlike anything on the market. It definitely has a usefulness that most other local apps lack. It will be interesting to see how users eventually weigh the ability to benefit from localized social media versus the somewhat invasive nature of the app.
Dennis Keohane is a staff writer for VentureFizz. You can follow Dennis on Twitter (@DBKeohane) by clicking here.