Tuesday Feb 19, 2013 by Dennis Keohane - Contributor, VentureFizz
The hype over new mail app Mailbox has exploded recently as the waiting list for the app continues to grow. Mailbox has a great feature that makes it possible to “snooze” an email to read later; however, the huge demand for what is a relatively miniscule improvement to the Gmail inbox is starting to seem absurd to some.
If you want to wait in a “line” of over 800,000 “early adopters,” more power to you; or, better yet, you can download the ridiculously useful Cloze which launched in the App Store today after a successful run as a web app.
Based in Boston, Cloze allows users to manage both their inbox and all of their social media through a single program. Founders Dan Foody and Alex Cotê believe that they have solved the problem of “data overload” that tends to bog us down each day. What they deem, “a noise-canceling inbox for email, Facebook, LinkedIn and Twitter,” has the capability to enhance the myriad ways in which we connect and engage with those who are most valuable to us on the internet.
As Foody pointed out, “The inbox, and how people use the inbox today, is completely broken.” Foody and Cotê gave a great example of Cloze’s benefits, pointing out that there has been no way to prioritize “a tweet from the single most important person to you and an email you could care less about.” The Cloze team believes they solved this discrepancy.
The app gives all your contacts, as well as those whom you interact with on social media, a score between 1-100, based on the strength of the relationship. The number is assigned through an algorithm designed from the huge base of data they have collected from their web users. After scoring the relationships in Gmail, Exchange, or other email service and your social feed and scores all relationships, the app figures out which information is most relevant to you and filters out the noise. The Cloze Score between you and your relationships is personalized specifically to you and can change based on how your engagement with the connection grows or dissipates.
The overriding idea behind the whole concept of Cloze is a focus on managing relationships more effectively. As Cotê and Foody explained, “The tweet or email isn’t important, the person tweeting or sending you an email is.” Assuming an average user receives over a hundred emails and close to thousands of social media interactions per day, trying to separate the vital from the mundane seems impossible. However, Cloze helps to solve this problem but eliminating the noise and highlighting the important.
For a bit of background, Cloze launched their web application midway through last year and have received funding from Greylock Partners, Kepha Partners, and Nextview Ventures. The company’s biggest public move, though, comes with today’s app launch, which is something Foody and Cotê have been working toward for some time.
So, if you are one of those folks who enjoys being used to hype the trendy new club by being forced to stand outside while a couple of dudes inside sip Bud Light and “dance” to dubstep, head to Mailbox (there are 814,111 folks in front you). However, I’ll take Cloze, and the bar around the corner that has some sneaky good short rib sandwich, a surprising array of microbrews, and the chance to meet with that guy that I’ve been dying to meet who just had a dream job open up at his pre-IPO startup.