With offices located
around the world, bigtincan, has huge ambitions for helping
enterprises manage content globally. Running operations out of Sydney, Tokyo,
Singapore, Kiev, and Paris, the company established its headquarters in Boston
in order to be centrally located between the West Coast and Europe.
Originally founded in Sydney by David Keane in 2008, bigtincan began as an app developer focused on mobile in the consumer space. The company made a pivot in around 2011/2012,
creating their bigtincan dashboard to fill a need for improved mobile content
bigtincan’s President and COO, said that the motivation for the shift to mobile
content came from “a need to take devices and turn them into real end user
devices.” In that regard, the attraction of bigtincan rests in the benefits for
companies deploying BYOD initiatives. The goal of bigtincan’s mobile content
platform is, in the words of Welch, to bring “content productivity for the mobile
worker that is secure.”
“As mobile changes in
the market and as things start to change when it comes to business, people are
using content in a real meaningful way,” Welch said. “We are starting to see
the opportunity to deliver value when it comes to content,” he added, “bigtincan
can deliver content in a secure, intelligent, and social way.”
Currently, the company
has over one hundred and fifty customers using its products. The company’s
clients represent a wide array of sectors including government, healthcare, finance, manufacturing, and technology.
of its successes, bigtincan has been mostly self-funded but may be looking to
do a round of funding soon. With a number of key strategic hires over the past
couple of years and expansion into different international markets, they are
certainly setting themselves up for something big.
“We’re in a great
position to raise capital,” Welch told me.
established important partnerships in America and abroad. Most recently, the company
brought its bigtincan hub platform to Citrix. Additionally, the company has
already partnered with box, Google Drive, and other cloud content providers.
Welch explained that
bigtincan wants to “be able to broker content on the enterprise side and on the
cloud storage side; [we want to] make sure we can take content and organize it
into an intelligent model.”
That model relies on
managing content securely, allowing users to interact and engage with content,
and improve the processes of content management. To that end, bigtincan has
focused on providing these functions for customers using mobile devices in the
field in areas that may or may not have mobile coverage or the ability to
access the internet.
bigtincan’s mobile content management platform has features that can analyze
the effectiveness of content. “We are looking at big content almost like big
data,” commented Welch. “It’s hard to decipher what valuable content is,” he
said, “We built an analytics engine that looks at the content and creates a
quality score that we can use to make recommendations, and to give
understanding and feedback as to what content is being used effectively.”
The company is
excited about content and about being in Boston. The city “has always had a rich
enterprise talent pool, and we’ve been tapping into that,” said Welch.
As companies continue to implement BYOD initiatives
and the use of mobile content becomes ubiquitous in all industries, the
bigtincan hub should appeal to more partners and industries.
Dennis Keohane is a staff writer for VentureFizz. You can follow Dennis on Twitter (@DBKeohane) by clicking here.