The integrations that Slack offers ensure that our company is entirely up to date on what we're doing on the marketing side. When I need data, I can ask our analysts all at once, instead of clogging their inbox with an email that will likely get lost amongst everything else they're doing. When we have a blog post go live, Wordpress feeds into Slack so that the entire team is aware of our latest content to share.
There are even more sophisticated integrations that we haven't even tested yet that I'm excited to work with, such as a one-to-one communications platform with people who utilize our website chat feature, and so on.
As with Slack, Trello keeps our sales and marketing functions on the same page at all time with their collaborative boards. Whether it's data that we've pulled for case studies and email copy, or syncing up on event logistics, our marketing team can make sure that sales is armed with the intel they need. Likewise, we can see what our ad ops team is up to by lurking on their client boards. This helps us identify which clients might be right for case studies, which is a huge part of our marketing content.
Warble is the easiest way to stay notified of Twitter conversations happening in our industry. I can keep tabs on competitors and their content, chime in on pertinent industry discussions, and keep an ear out for folks who are having challenges with their Facebook advertising in case we can help.
Mention curates any and all instances of a word, phrase, your company, and your company's content from anywhere across the web. It's basically a one-stop-shop for anyone talking about OrionCKB on the web, whether they are linking to our content without explicitly mentioning our name, or Tweeting about us, or suggesting us to a colleague on a public forum. There are a slew of other features that we're not even using yet, so I'm excited to see how Mention continues to bring us monitoring value as we grow.
Though I started my career as a social media purist who believed organic interaction was the best and most honest way to build a community and drive sales, I do now value the level of automation that IFTTT brings when my team simply doesn't have the bandwidth to post our own content/blog posts or industry news.
While I would obviously still prefer to share content and interact organically, there's a perception on social that if you don't have any recent activity, you're not using it and certainly not listening. We definitely have the listening down, but can't always make time to proactively contribute, so it's nice to have IFTTT in place to help us automate some of that activity.
Every marketer knows about Canva. While we are fortunate to have an incredibly talented creative director who does video and ad creative for clients while also owning the OrionCKB brand assets, sometimes I just need a little CTA image for our blog or to turn around a quick image for Instagram.
Canva makes it so easy for Photoshop-phobic people like myself to create these smaller little assets that are less intensive than all the highly visible and higher priority items our creative director works on.
Stupidly easy landing page software that allows me to build landing pages in just a few minutes. Great out-of-the-box templates and interacts with Salesforce, MailChimp, Google, and a slew of other tools to make it easily integrate with everything we need to run successful campaigns.